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This site states the following, "Any Size Order! A Portion of Proceeds Benefit FAMU Athletics -." Our analyzers noticed that the web page also stated " FAMU Gear and Florida AM Clothing." The Website also stated " Rattler fans, find an unbeatable selection of FAMU Apparel. Get all the Florida AM University Products you need at the official FAMU Shop and support Rattlers Athletics with your purchase! Sign Up For Great Updates. Skip to Top of Page." The website's header had FAMU as the most important keyword. It was followed by Rattlers, Apparel, and Merchandise which isn't as ranked as highly as FAMU. The next words the site uses is Gear. Clothing was also included and will not be understood by search crawlers.